structured like a hedge fund
Iterate Growth pairs exceptional creative talent with native AI workflows to help portfolio companies produce distinct and memorable creative. We charge a retainer for AI tooling and creative execution, plus a performance fee tied to free cash flow, sales, or net income.
Model
A creative agency structured like a hedge fund: monthly retainer plus performance fee tied to free cash flow.
Why Single Origin Creative?
Distinct work comes from exceptional creatives with taste, judgment, and ownership. We pair them with native AI workflows to produce faster, sharper, more memorable creative. Iterate Growth only produces single origin creative.
Why Private Equity?
PE firms need portfolio companies to grow revenue, improve efficiency, reduce agency waste, and increase exit multiples.
Iterate Growth is a high alignment operating partner. We are a concierge service and take only a limited number of clients.
If this sounds compelling, get a referral or email directly.
Operating partner history
Iterate Growth is led by Kenneth To. He is a General Partner at INTJ Fund and the editor of Games of Strategy, a newsletter for executives, founders, and investors focused on the strategic implications of AI, AR, and emerging tech. Each essay draws from real operating experience.
Kenneth previously led marketing and partnerships at Foundry Six, where he built communities, go-to-market strategies, and partnerships with organizations like Meta, Qualcomm, and T-Mobile. His work spanned both consumer and enterprise verticals, with clients including OMD, Samsung, Toyota, Shopee, Burger King, and M&M’s.
He has advised early-stage companies at the USC Incubator and scaled mobile, e-commerce, and blockchain products across multiple agencies. Before that, he was Head of Growth at Solve Growth, a user acquisition consultancy for new ventures; a data scientist at Company Laboratory (Colab), a Los Angeles-based venture studio; and co-founder of Saigon Social, one of Southeast Asia’s first influencer marketing agencies.
He began his career in M&A, followed by business development roles at private equity firms. Kenneth holds a Master’s from Northwestern University in Integrated Marketing Communications and a Bachelor’s from Babson College.
How iterate growth is different
Iterate Growth is an operating partner focused on efficiency and free cash flow for private equity portfolio companies. Our free cash flow incentive structure is optimized for long-term alignment.
We are uniquely qualified to identify technologies most useful and usable in the pursuit of operational efficiency.
Our creatives create single origin creative and are given space to refine their sense of taste. This leads to distinct work for our PE PortCo clients.
If this sounds compelling, contact Kenneth To on LinkedIn.